"GAME Group PLC" is the largest European specialist retailer of computer games and consules and currently trades from over 1200 stores, in 9 different countries. In 2007, GAME completed an acquisition in France, comprising 50 book stores, spread throughout the whole country. These were subsequently refitted as GAME stores. These works, in conjunction with GAME’s existing expansion plans, meant that 70 new stores were completed in France within 3 months.